Thursday 10 February 2011

Sit down, shut up!

It's the time of year when the season ticket renewal packs start hitting the doormats again and this week saw Newcastle United announce through a press release their plans for the coming season, and the longer term. Initially the noises were good. A pledge to freeze season ticket prices from next season for the next ten years. An extension of the family area. A young person's area for fans aged 18-21. A direct debit scheme to make the price affordable over a 12 month period. As for the most important thing in most people's minds, the prices, the club stated "Over 18's season tickets are being raised in price by £15..." but that covers a 12th man membership which is now to be automatically included. Excellent!

However what the club failed to make clear was something that affects directly about 3000 fans, but indirectly affects the whole ground. 

3 years ago, Mike Ashley decided to set up a "singing section" for fans who wanted to make a noise at the game. This area was situated in the "Leazes corner" and fans were moved from the Sir John Hall stand Level 7 and could join this area from other parts of the ground. This area has, arguably, been consistently the loudest part of the ground for fans who want to stand and sing. It was also the most affordable seat in the ground at £390 for an adult season ticket which made it an attractive prospect for the fans who had the least disposable income to spend. 

Lets not kid ourselves, St James' Park is no longer the fortress of noise and hostility that it used to be. The Tyne-Wear derby and the Arsenal comeback game are exceptions rather than the rule for blistering atmospheres at St James Park. There are pockets of fans, especially in the back of the Gallowgate and in the "Strawberry Corner" who like to make a noise, but the "Leazes Corner" has tried its utmost to create some kind of away-game atmosphere for the home fans. 

But the singing corner is being disbanded. The family section and the young person's section is being extended directly into that corner, and with away fans allocation being increased to 4000, it means that the fans who sit (sorry we stand) in that corner are being forced to move. It's hard to understand why a 4000 allocation is needed for away fans, especially when the likes of Fulham, Wigan, Bolton and Blackburn regularly only bring 2 men and a dog to away games. How wonderful are 3000+ grey seats up in the gods going to look?

It's impossible to not believe that Mike Ashley is disbanding his idea of a singing corner for no other reason than he has been getting dogs abuse from the fans based there for the past 3 years. Songs like "Get out of our club"and "I don't care about Ashley" and banners which read "Cockney rapist" have emanated from the Leazes corner. Ashley probably believes that by splitting up the most vocal fans will stop the negative chanting about him. However all it does is further alienate the owner from the fans. Some plans are being mooted by fans to develop a new "singing corner" in the Leazes corner Level 4, but how viable this is going to be remains to be seen, as Ashley has the final word on whether it will be allowed. 

However, not only are the "Leazes corner" regulars being displaced, but what wasn't disclosed in the press statement was that the people who are being moved now have to pay a higher price for their ticket. Those who bought a season ticket for the Championship season are getting a 10% discount on next year's ticket, but even with that, to move to any other part of the ground will see a season ticket price increase by at least £120 a year. So while other fans are getting a £15 increase, the most vocal fans, the fans who probably have the least money too are getting a £120 increase. It makes the decision to renew that much harder. Already one friend of mine, a lad who has had a season ticket for the last 12 years, has said that he cannot renew his ticket, he just cannot afford the price increase. 

The fans of Newcastle United have tolerated a lot from Ashley in his short tenure here, but they will not continue to be shafted by the owner. Mike Ashley is playing a dangerous game. Forget about players, they come and go, the lifeblood of any club is their fans.

No comments:

Post a Comment